A. brand imagery
B. brand feelings
C. brand salience
D. brand performance
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - In ‘Butterflies’ group, the customer needs and company’s market offering has?
A. Good fit
B. Little fit
C. Strong fit
D. Limited fit - A company which satisfies the needs of customers with same products are considered as __________?
A. competitor’s
B. industry
C. Corporation
D. organization - The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A. mass customization
B. individual empowerment
C. super segments
D. customaries - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
A. web wholesalers
B. brokers
C. agent
D. drop shippers
