In ‘Butterflies’ group, the customer needs and company’s market offering has?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

2. The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

   A. brand imagery B. brand feelings C. brand salience D. brand performance...

3. ?The fit between customer need and company’s market offering in ‘Strangers’ group is?

   A. Little fit B. Strong fit C. Good fit D. Limited fit...

4. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths B. Weaknesses C. Opportunities D. Threats...

5. The Companys strengths and weakness are evaluated in?

   A. PEST analysis B. SWOT analysis C. Both a and b D. None of above...

6. The process about how the individual customer come to know about the market offering, is classified as________?

   A. total set of brands B. brands awareness C. consideration set D. availability set...

7. The set of customer’s having interest in market offering but lack of access to it is called __________?

   A. potential market B. available market C. target market D. penetrated market...

8. The benefits that customer’s views are essential to credible market offering are classified as ___________?

   A. competitive points of parity B. category points of parity C. desirable points of parity D. comparative points of difference...

9. All the costs customer expects to incur to buy any market offering is called __________?

   A. total economic cost B. total functional cost C. total customer cost D. total sampling cost...

10. When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

    A. product specialization B. market specialization C. single product concentration D. mass customization...