The resources and dollars allocated to companies or products promotional program are classified as?

Related Mcqs:

1. The promotional products used in consumer promotion are also classified as?

   A. price packs B. advertising specialties C. sweepstakes D. cash rebates...

2. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

   A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy...

3. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion B. personal selling C. public relations D. advertising...

4. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations B. advertising C. sales promotion D. personal selling...

5. The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

   A. loss leader pricing B. cash rebates C. special customer pricing D. special event pricing...

6. When two companies join hands to market new or complementary products, it is best classified as __________?

   A. product alliance B. logistic alliances C. service alliance D. market collaborations...

7. The Company licenses to companies for producing its products is classified as ________?

   A. service alliance B. product alliance C. logistic alliances D. pricing collaborations...

8. The pricing technique uses by companies for the products having optional services and features is classified as _________?

   A. product line pricing B. Two-part pricing C. by-product pricing D. optional-feature pricing...

9. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...

10. The method of managing promotional budget to match the outlays of competitors is called?

    A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method...