A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
Related Mcqs:
- In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The channel system of company sells its products directly to its customers is classified as
A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels - If the company provides products or services less than its cost then the company will?
A. get more loss
B. get more profits
C. get more discounts
D. both a and b - When two companies join hands to market new or complementary products, it is best classified as __________?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations - The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
A. price functionality
B. price rebates
C. price discrimination
D. price leadership - The resources and dollars allocated to companies or products promotional program are classified as?
A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel
