When two companies join hands to market new or complementary products, it is best classified as __________?

Related Mcqs:

1. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

   A. Vertical Integration B. Horizontal Integration C. beta Market D. Meta Market...

2. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system B. vertical marketing system C. static marketing system D. flexible marketing system...

3. The companies join together to gain more discounts on volume purchases are classified as________?

   A. barter alliances B. buying markets C. buying alliances D. private exchanges...

4. The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

   A. service ⁄ quality shoppers B. price ⁄ value customers C. affinity customers D. interactive customers...

5. The Company licenses to companies for producing its products is classified as ________?

   A. service alliance B. product alliance C. logistic alliances D. pricing collaborations...

6. The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

   A. market penetration pricing B. market skimming pricing C. quality leadership pricing D. push pricing strategy...

7. The resources and dollars allocated to companies or products promotional program are classified as?

   A. advertising messages B. advertising budget C. advertising strategy D. advertising objective...

8. The pricing technique uses by companies for the products having optional services and features is classified as _________?

   A. product line pricing B. Two-part pricing C. by-product pricing D. optional-feature pricing...

9. To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?

   A. demand side B. supply side C. complementary side D. descriptive side...

10. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

    A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...