A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers
Related Mcqs:
- The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products - The kind of shoppers that care of their spending and buying products wisely are classified as __________?
A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers - The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?
A. inclusive store
B. exclusive store
C. superstore
D. extensive store - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
A. direct mail marketing
B. kiosk marketing
C. catalog marketing
D. premium marketing - The convenient products and services are mostly served to the customers who are_____________?
A. geographically constrained
B. time constrained
C. money constrained
D. both B and C - When two companies join hands to market new or complementary products, it is best classified as __________?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations - The products that are usually distributed through fewer stores but with increased customer services is called?
A. shopping specialty products
B. less convenient sought products
C. shopping products
D. unsought industrial product - The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers
