A. shopping specialty products
B. less convenient sought products
C. shopping products
D. unsought industrial product
Related Mcqs:
- Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?
A. inclusive store
B. exclusive store
C. superstore
D. extensive store - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The number of intermediaries that made products or services available to final customer are classified as?
A. flexible channels
B. chain of channels
C. channel levels
D. marketing levels - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The websites are established for independent products and customer services review forums are the classic examples of _____________?
A. product marketing
B. service marketing
C. internet based market intelligence
D. market development - The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products - The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above
