A. barter alliances
B. buying markets
C. buying alliances
D. private exchanges
Related Mcqs:
- The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - When two companies join hands to market new or complementary products, it is best classified as __________?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations - The price adjustments made for volume purchases, payment of bills and off season buying includes?
A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing - The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
A. government markets
B. consumer markets
C. institutional markets
D. business markets - The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. modified task
B. straight rebuy
C. new task
D. modified rebuy - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The reduction in prices made on larger purchases is classified as?
A. bargained reduction
B. discount
C. allowance
D. price segment - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
