In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

2. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

   A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix...

3. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

4. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

5. The total number of product items included in the product mix is classified as ______

   A. depth of product mix B. consistency of product mix C. width of product mix D. length of product mix...

6. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

   A. linking product to engaging issue B. linking product to personal situation C. triggering emotions to personal values D. adding an important feature...

7. The Company licenses to companies for producing its products is classified as ________?

   A. service alliance B. product alliance C. logistic alliances D. pricing collaborations...

8. The buying of products such as ‘laundry detergents’ is an example of?

   A. shopping services B. less sought services C. convenient products D. specialty products...

9. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

10. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

    A. line deepening B. line filling C. line stretching D. line consistency...