A. product line consistency
B. product line width
C. product line length
D. product line depth
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The total number of product items included in the product mix is classified as ______
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix - The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature - The Company licenses to companies for producing its products is classified as ________?
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations - The buying of products such as ‘laundry detergents’ is an example of?
A. shopping services
B. less sought services
C. convenient products
D. specialty products - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency
