Managing Marketing Information Customer Insights

A. attention
B. acquisition
C. use or consumption
D. all of above

A. 2 types
B. 3 types
C. 4 types
D. 5 types

A. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above

A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation

A. sought products
B. unsought products
C. industrial products
D. specialty products

A. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above

A. convenience products
B. shopping products
C. customer value
D. branding

A. market offering
B. marketing mix
C. market segmentation
D. target market

A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above

A. specialty products
B. local goods
C. convenience products
D. industrial products