A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above
Related Mcqs:
- The process of allocation capacity for some environmental stimulation is called______________?
A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion - The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. personality
B. self-goals
C. self-values
D. self-motivation - The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation - The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment - The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The process of identifying different competitive forces hierarchy is classified as___________?
A. market penetration
B. market division
C. market partitioning
D. customer classification - The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance - The major media channels such as print, display, online and broadcast are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The engineering personnel of the companies have major influences in the selection of________?
A. product components
B. supplier selection
C. buyer selection
D. trial suppliers