A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion
Related Mcqs:
- The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. personality
B. self-goals
C. self-values
D. self-motivation - Major environmental forces are?
A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above - The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation - The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS - Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - The first step in buying, decision process is to__________?
A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis - The perceptual process in which people notice and usually anticipate is called___________?
A. selective attention
B. selective shopping
C. selective ad watching
D. selective noticing - The process of identifying different competitive forces hierarchy is classified as___________?
A. market penetration
B. market division
C. market partitioning
D. customer classification - In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B - The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy
