The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

Related Mcqs:

1. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

2. When the customers possess sufficient ability and motivation, they always follow _____________?

   A. central route
   B. value route
   C. motivation route
   D. elaboration route

3. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

4. The assigning of resources to stronger ones to form the weaker markets are classified as ____________?

   A. strategic withdrawal
   B. planned contraction
   C. unplanned withdrawal
   D. both A and B

5. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

6. In the buying process, the group that have direct impact on customers is classified as____________?

   A. membership groups
   B. primary groups
   C. secondary groups
   D. both A and B

7. The perceptual process in which customers notice price deviation as stimulus is classified as_________?

   A. selective shopping
   B. selective ad watching
   C. selective attention
   D. selective noticing

8. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

   A. selective attention
   B. selective noticing
   C. selective shopping
   D. selective ad watching

9. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

10. The short term benefit given to the customers to attract more customers is called?

    A. sales promotion
    B. inbound promotion
    C. outbound promotion
    D. organizational promotion