A. attention
B. acquisition
C. use or consumption
D. all of above
Related Mcqs:
- Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
A. product
B. service
C. core benefit
D. potential product - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - Market offerings are offered to?
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products
