A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
Related Mcqs:
- The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The type of market offerings that customers buy without committing any buying efforts are called?
A. specialty products
B. local goods
C. convenience products
D. industrial products - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The methods used to determine total budget for advertising its market offerings are?
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The comparison of products benefits with all other market offerings is classified as__________?
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics - The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
