A. convenience products
B. shopping products
C. customer value
D. branding
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution - The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services - The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained
