Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Related Mcqs:

1. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

2. The marketer who is creative and proactive in marketing strategy is classified as ___________?

   A. creative marketers
   B. market driven marketers
   C. responsive marketers
   D. anticipative marketers

3. The companies that practice online marketing into their traditional operations are classified as?

   A. premium companies
   B. direct companies
   C. click only companies
   D. click and mortar companies

4. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

5. In the course of converting to a marketing orientation, a company faces three hurdles _______.

   A. Organized resistance, slow learning, and fast forgetting
   B. Management, customer reaction, competitive response
   C. Decreased profits, increased R&D, additional distribution
   D. Forecasted demand, increased sales expense, increased inventory costs

6. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

7. The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

   A. price functionality
   B. price rebates
   C. price discrimination
   D. price leadership

8. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. physical distribution
   D. supply chain management

9. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?

   A. indirect sales management
   B. direct sales management
   C. sales force management
   D. persuasion management

10. In industry, market is affected by marketing expenditures of companies is called ___________?

    A. expansible market
    B. no expansible market
    C. expanding expenditure
    D. limited expenditure