A. value cues
B. central route
C. peripheral route
D. central cues
Related Mcqs:
- The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The mean of persuasion in elaboration likelihood model is ____________?
A. peripheral route
B. elaboration route
C. value route
D. likelihood route - The persuasion of goal with less or more vigor objectives is classified as _________?
A. motivation
B. intensity
C. demonization
D. psychogenic factors - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
A. motivation route
B. elaboration cue
C. central route
D. value route - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline
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