The motivation, learning and perception all are included in ___________?

Related Mcqs:

1. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

2. The intensity of negative attitude and motivation, to comply which are the dependents of______________?

   A. attitudes of others
   B. anticipated factors
   C. unanticipated situational factors
   D. conjunctive situational factors

3. When the customers possess sufficient ability and motivation, they always follow _____________?

   A. central route
   B. value route
   C. motivation route
   D. elaboration route

4. The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

   A. laddering
   B. motivation hierarchy
   C. intentional hierarchy
   D. sampling hierarchy

5. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic
   B. heuristics
   C. conjunctive heuristic
   D. lexicographic heuristics

6. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?

   A. emotional appeal
   B. rational appeal
   C. moral appeal
   D. irrational appeal

7. The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

   A. the horizontal dimension
   B. the vertical dimension
   C. the stretch dimension
   D. the strength dimension

8. The consumer’s primary motivation does not include _________?

   A. ideals
   B. leadership
   C. achievement
   D. self-expression

9. The defense stating occupation of most desirable place in customer’s perception is considered as _____________?

   A. position defense
   B. flank defense
   C. counter defense
   D. offensive defense

10. The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

    A. image pricing
    B. channel pricing
    C. customer segment pricing
    D. product-form pricing