Direct and Online Marketing

A. relative advantage
B. complexity
C. communicability
D. compatibility

A. product concept
B. production phase
C. production screening
D. raw-material screening

A. product idea
B. product image
C. customer management
D. none of the above

A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above

A. communication tools
B. communication channels
C. communication functions
D. communication parties

A. need recognition
B. information search
C. purchase decision
D. both b and c

A. communication functions
B. communication parties
C. communication tools
D. communication channels

A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network

A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages

A. satisfied
B. dissatisfied
C. delighted
D. none of above