A. relative advantage
B. complexity
C. communicability
D. compatibility
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The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
0
An idea for a possible product that the company will offer is classified as?
A. product concept
B. production phase
C. production screening
D. raw-material screening
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The ‘Maslow’s hierarchy of needs’ includes?
A. product idea
B. product image
C. customer management
D. none of the above
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In the communication process, the media and message are considered as?
A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above
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In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
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In the communication process, the receiver and sender are classified as?
A. need recognition
B. information search
C. purchase decision
D. both b and c
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When the new developed product concept is tested, the next immediate step is to?
A. communication functions
B. communication parties
C. communication tools
D. communication channels
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The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network
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If customer’s expectations and products performance matches, the customer is?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
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