A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
Related Mcqs:
- The highly involved consumer buying behavior while perceiving significant differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
