A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
Related Mcqs:
- The belief system that helps in shaping attitudes and behaviors is classified as _____________?
A. core consumer behavior
B. core values
C. multitasking
D. time constrained - In the buying process, the group that have indirect impact on consumers is classified as __________?
A. primary groups
B. secondary groups
C. membership groups
D. formal groups - The organization’s buying behaviors of raw materials for production purposes is called?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets - The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B - The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations
