A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
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Related Mcqs:
- The belief system that helps in shaping attitudes and behaviors is classified as _____________?
- A. core consumer behavior B. core values C. multitasking D. time constrained...
- In the buying process, the group that have indirect impact on consumers is classified as __________?
- A. primary groups B. secondary groups C. membership groups D. formal groups...
- The organization’s buying behaviors of raw materials for production purposes is called?
- A. business buyer behavior B. derived demand C. business buying process D. cognitive dissonance...
- The segmentation of the market having similar buying behaviors but located in different countries?
- A. intermarket segmentation B. intramarket segmentation C. international market D. domestic markets...
- The ‘psychological factors’ that affect consumer’s buying behaviors includes?
- A. motivation B. perception C. beliefs and attitudes D. all of above...
- The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
- A. market segmentation B. targeting the market C. undifferentiated marketing D. differentiated marketing...
- In the buying process, the group that have direct impact on customers is classified as____________?
- A. membership groups B. primary groups C. secondary groups D. both A and B...
- The religious groups and trade-union groups are best classified in _____________?
- A. primary groups B. secondary groups C. membership groups D. transaction groups...
- The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
- A. users B. influencers C. deciders D. initiators...
- All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
- A. word associations B. sentence associations C. Company associations D. brand associations...
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