The belief system that helps in shaping attitudes and behaviors is classified as _____________?

Related Mcqs:

1. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?

   A. reference groups
   B. affecting groups
   C. marketing groups
   D. retailer groups

2. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations
   B. sentence associations
   C. Company associations
   D. brand associations

3. The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

   A. business realignment
   B. business workflow
   C. cross functional teams
   D. various department strategies

4. The customers keeping such information that supports their attitudes towards brand is classified as?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. all of above

5. A group whose values and behaviors are rejected by individuals is classified as________?

   A. aspiration groups group
   B. associative group
   C. dissociative group
   D. inspiration group

6. The concept of viewing brands as belief complexed system is classified as __________?

   A. threaten branding
   B. potential branding
   C. primal branding
   D. strength branding

7. In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

   A. presence
   B. brand relevance
   C. brand performance
   D. advantage

8. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

   A. markup pricing
   B. target return pricing
   C. target return costing
   D. markup costing

9. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

   A. customized marketing
   B. mass customization
   C. customization
   D. individual empowerment

10. Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

    A. geographic location
    B. cultural factors
    C. economic factors
    D. political and legal factors