The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

Related Mcqs:

1. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing
   B. selective shopping
   C. selective attention
   D. selective retention

5. The process of defining customer focuses on selling a product to existing market is called _________?

   A. target market definition
   B. strategic market definition
   C. financial market definition
   D. business analysis definition

6. The process of defining the focus of selling to potential market is called __________?

   A. strategic market definition
   B. financial market definition
   C. target market definition
   D. business analysis definition

7. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

8. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

   A. visual mantra
   B. branding mantra
   C. legitimate mantra
   D. straddle mantra

9. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

10. The belief system that helps in shaping attitudes and behaviors is classified as _____________?

    A. core consumer behavior
    B. core values
    C. multitasking
    D. time constrained