A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition
Related Mcqs:
- The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
A. qualifying
B. prospecting
C. follow up
D. approach - The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - The Company focuses on product improvements on continuous basis in the marketing concept called?
A. The product concept
B. The production concept
C. The selling concept
D. None of the above - The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies
