A. primary groups
B. secondary groups
C. membership groups
D. transaction groups
Related Mcqs:
- The groups that people think to join are classified as_________?
A. leader groups
B. party groups
C. aspiration groups
D. associative groups - The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The increase in business legislation and special interest groups is classified as __________?
A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends - The groups in which industrial goods can be classified are __________?
A. capital items
B. business supply or service
C. materials and parts
D. all of the above - The companies which collect trade and consumer information are classified as _________?
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms - The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
A. membership behavior
B. market behavior
C. database behavior
D. consumer behavior - The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - The new users are searched in the groups which do not take into considerations, the ___________?
A. new-market strategy
B. penetration strategy
C. geographical expansion strategy
D. primal expansion strategy - According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers
