The groups in which industrial goods can be classified are __________?

Related Mcqs:

1. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

2. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?

   A. homogeneous shopping goods
   B. heterogeneous shopping goods
   C. impulse shopping goods
   D. emergency shopping goods

3. The emergency, goods and impulse goods are the types of __________?

   A. convenience goods
   B. shopping goods
   C. unsought goods
   D. specialty goods

4. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?

   A. fluctuating demand
   B. stable demand
   C. unstable demand
   D. freeze demand

5. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

   A. Marketing concept
   B. Selling concept
   C. Production concept
   D. Product concept

6. The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?

   A. membership behavior
   B. market behavior
   C. database behavior
   D. consumer behavior

7. The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

   A. forward direction
   B. backward direction
   C. leftward direction
   D. rightward direction

8. The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

   A. durable goods
   B. non-durable goods
   C. services
   D. augmented goods

9. The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

   A. homogeneous goods
   B. emergency goods
   C. impulse goods
   D. staples

10. The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?

    A. durable goods
    B. non-durable goods
    C. services
    D. augmented goods