A. forward direction
B. backward direction
C. leftward direction
D. rightward direction
Related Mcqs:
- The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
A. forward direction
B. backward direction
C. leftward direction
D. rightward direction - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents - In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents - In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. merchants
B. agents
C. facilitators
D. terminators - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The marketing of products done by companies by placing ordering and information machines is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The average waiting time of customer’s to receive receipts of goods bought are classified as _______?
A. jobber time
B. spatial time
C. delivery time
D. lot time - The goods that are frequently and immediately bought by consumer’s are classified as ___________?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods