A. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods
Related Mcqs:
- The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept - Considering types of wholesalers, the types of agents are?
A. selling agents
B. manufacturer’s agent
C. commission merchants
D. rack jobbers - The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods - The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy - In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
A. forward direction
B. backward direction
C. leftward direction
D. rightward direction - The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A. emergency shopping goods
B. homogeneous shopping goods
C. heterogeneous shopping goods
D. impulse shopping goods - The groups in which industrial goods can be classified are __________?
A. capital items
B. business supply or service
C. materials and parts
D. all of the above - The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods - The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
