A. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods
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Related Mcqs:
- The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
- A. Marketing concept B. Selling concept C. Production concept D. Product concept...
- Considering types of wholesalers, the types of agents are?
- A. selling agents B. manufacturer’s agent C. commission merchants D. rack jobbers...
- The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
- A. homogeneous shopping goods B. heterogeneous shopping goods C. impulse shopping goods D. emergency shopping goods...
- The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
- A. bundle strategy B. shallow strategy C. push strategy D. pull strategy...
- In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
- A. fluctuating demand B. stable demand C. unstable demand D. freeze demand...
- The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
- A. forward direction B. backward direction C. leftward direction D. rightward direction...
- The shopping goods that differs on the basis of services and features rather than price are classified as __________?
- A. emergency shopping goods B. homogeneous shopping goods C. heterogeneous shopping goods D. impulse shopping goods...
- The groups in which industrial goods can be classified are __________?
- A. capital items B. business supply or service C. materials and parts D. all of the above...
- The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
- A. durable goods B. non-durable goods C. services D. augmented goods...
- The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
- A. homogeneous goods B. emergency goods C. impulse goods D. staples...
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