The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

Related Mcqs:

1. Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

   A. user status
   B. usage rate
   C. loyalty status
   D. benefits sought

2. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

3. The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

6. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?

   A. category killer
   B. discount killer
   C. limited inbound retailers
   D. limited outbound retailers

7. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

8. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

9. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

10. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

    A. geographic segmentation
    B. income segmentation
    C. psycho graphic segmentation
    D. behavioral segmentation