The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?

Related Mcqs:

1. The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

4. According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

5. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

   A. marketing channel design
   B. intermediary channel design
   C. horizontal channel design
   D. vertical channel design

6. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

7. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?

   A. vertical management
   B. horizontal management
   C. marketing channel management
   D. distribution management

8. The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

   A. freight on board origin pricing
   B. zone pricing
   C. basing point pricing
   D. uniform delivered pricing

9. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

10. The concept which states all the activities for making the product operational on planned location is classified as ___________?

    A. product uncontrollable return
    B. product controllable return
    C. installation
    D. product maintenance