The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?

Related Mcqs:

1. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The market which is segmented on the basis of age and gender of customers is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

   A. mass customization
   B. individual empowerment
   C. super segments
   D. customaries

10. The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

    A. jobbers
    B. shoppers
    C. market stoppers
    D. brokers