A. leader groups
B. party groups
C. aspiration groups
D. associative groups
Related Mcqs:
- The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - The companies join together to gain more discounts on volume purchases are classified as________?
A. barter alliances
B. buying markets
C. buying alliances
D. private exchanges - When two companies join hands to market new or complementary products, it is best classified as __________?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations - The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers - The process through which we organize, select and compile information to create meaningful picture is classified as_________?
A. motivation
B. perception
C. loyalty
D. status quo - The way in which choices are seen and presented by a decision maker is classified as_________?
A. anchor framing
B. critical framing
C. adjustment framing
D. decision framing - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing
