A. motivation
B. perception
C. loyalty
D. status quo
Related Mcqs:
- The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test - In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. communication
B. inspiring
C. simplifying
D. straddling - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image - The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. visualizations
B. personifications
C. laddering
D. associations - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
A. product concept
B. production phase
C. production screening
D. raw-material screening - The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching