A. perception
B. brand image
C. self-concept
D. self-image
Related Mcqs:
- According to customers, the trend of interpreting information in a way to support what they already believe is?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test - The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. database marketing
B. customer database
C. detailed database
D. company database - The process through which we organize, select and compile information to create meaningful picture is classified as_________?
A. motivation
B. perception
C. loyalty
D. status quo - Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are__________?
A. purchasing agents
B. system agents
C. evaluation agents
D. awareness agents - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b - In information search, the consumers can obtain information from?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model
