A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets
Related Mcqs:
- The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification - The process of introducing a new product into market is called?
A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets - The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses
