Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

Related Mcqs:

1. The marketer who is creative and proactive in marketing strategy is classified as ___________?

   A. creative marketers
   B. market driven marketers
   C. responsive marketers
   D. anticipative marketers

2. The conflict that can occur between two marketing channels operate at different levels is classified as ________?

   A. vertical channel conflict
   B. horizontal channel conflict
   C. sealed channel conflict
   D. multi-channel conflict

3. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

4. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

5. In marketing analysis, the result evaluation of marketing activities is part of?

   A. Analysis
   B. Planning
   C. Implementation
   D. Control

6. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

7. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

   A. steep conflict
   B. slope conflict
   C. vertical conflict
   D. horizontal conflict

8. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. The differentiated marketing in comparison of undifferentiated marketing creates _______?

    A. more total sales
    B. less total sales
    C. less total cost
    D. more total purchases