The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?

Related Mcqs:

1. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

2. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing
   B. geographical pricing
   C. cyclical pricing
   D. short term pricing

3. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

4. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

5. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?

   A. learning pricing
   B. marginal pricing
   C. competition based pricing
   D. demand based pricing

6. When the captive product pricing is used for services then this pricing strategy is classified as?

   A. two-part pricing
   B. combine pricing
   C. double pricing
   D. optional part pricing

7. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

8. The pricing strategies related to product mix consists of?

   A. product bundle pricing
   B. by-product pricing
   C. captive product pricing
   D. all of above

9. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?

   A. price fixing
   B. predatory pricing
   C. price maintenance
   D. discriminatory pricing

10. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

    A. optional product pricing
    B. skimming pricing
    C. penetration pricing
    D. captive product pricing