A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas
0
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
0
Considering non-personal communication channels, the billboards and posters are considered as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
0
The major strategies regarding promotion mix are?
A. online media
B. print media
C. broadcast media
D. display media
0
The broad categories of communication channels are?
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
0
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
0
In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
0
The widely accepted and currently popular style in specific or given field of art is called?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
0
The new brands a company develops with its own resources and R&D efforts are called?
A. fashion
B. fads
C. followers
D. customs
0
The ‘marketing strategy statement’ third part consists of?
A. new products
B. existing products
C. acquisition
D. mergers
Download App