A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
Related Mcqs:
- The ‘marketing strategy statement’ first part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement - The ‘marketing strategy statement’ the second part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The third step in the marketing research process is ___________?
A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A. customized marketing
B. mass customization
C. customization
D. individual empowerment - The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
