The ‘marketing strategy statement’ the second part consists of?

Related Mcqs:

1. The ‘marketing strategy statement’ first part consists of?

   A. target market
   B. planned value proposition
   C. sales, profit goals, market share
   D. developing mission statement

2. The ‘marketing strategy statement’ third part consists of?

   A. target market
   B. planned value proposition
   C. sales, profit goals, market share
   D. developing mission statement

3. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

4. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

5. According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

6. The pricing strategy which considers setting the price after designing marketing program is classified as?

   A. value based pricing
   B. cost based pricing
   C. discount based pricing
   D. ceiling based pricing

7. An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

   A. develop multiplier
   B. program multiplier
   C. market multiplier
   D. customer multiplier

8. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

9. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

10. When all the customers have same preferences, the marketing strategy is classified as ___________?

    A. mass marketing
    B. niche marketing
    C. individual marketing
    D. profitability marketing