A. fashion
B. fads
C. followers
D. customs
Related Mcqs:
- Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
A. forecasting
B. ratio method
C. factor method
D. point scale method - The changes made in the product characteristics such as quality, style and features are called?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side - The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor - The set price limit from which no more demand is accepted is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor - In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?
A. target market
B. available market
C. penetrated market
D. potential market - The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
