A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media - Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media - Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
