A. leverage differentiation
B. comparative differentiation
C. services differentiation
D. faster differentiation
Related Mcqs:
- In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The organizational levels in a Company are ___________?
A. Two
B. Three
C. Four
D. Five - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The pricing issues within channel levels includes?
A. price maintenance
B. predatory pricing
C. price discrimination
D. deceptive pricing - The pricing issues across channel levels includes?
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above - The comparison of potential and current levels of market demand is called ______________?
A. market penetration index
B. target market index
C. potential market index
D. available market index - The higher levels of energy and differentiation are shown by
A. strong new brands
B. existing brands
C. faded brands
D. failed brands - The lower levels of esteem and knowledge are shown as _________?
A. faded brands
B. failed brands
C. strong new brands
D. existing brands - The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing - The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict
