A. market penetration index
B. target market index
C. potential market index
D. available market index
Related Mcqs:
- The comparison of potential and current market share yields __________?
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index - The distance between market potential and minimum demand is said to be ___________?
A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity - In graph of market demand, the products resulting demand is written on __________?
A. market equilibrium point
B. Company’s equilibrium point
C. horizontal axis
D. vertical axis - The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The demand of market corresponding to the level of industry is called as ____________?
A. market forecast
B. demand forecast
C. product forecast
D. market share forecast - The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition
