A. faded brands
B. failed brands
C. strong new brands
D. existing brands
Related Mcqs:
- The lower level of esteem, energy and high knowledge are shown by _________?
A. strong brands
B. evident brands
C. leadership brands
D. declining brands - The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A. leadership brands
B. declining brands
C. strong brands
D. evident brands - The esteem and knowledge together can create _________?
A. brand awareness
B. brand knowledge
C. brand stature
D. brand value - The higher levels of energy and differentiation are shown by
A. strong new brands
B. existing brands
C. faded brands
D. failed brands - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - The sophisticated and active people with high self-esteem are classified as _________?
A. non-innovators
B. innovators
C. non-achievers
D. innovators - The sales forecast is graphically shown, the horizontal axis shows _________?
A. raw material cost
B. production
C. sales
D. marketing effort - The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The pricing issues across channel levels includes?
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above
