A. raw material cost
B. production
C. sales
D. marketing effort
Related Mcqs:
- If sales forecast graphically shown, the vertical axis shows ___________?
A. sales
B. marketing effort
C. raw material cost
D. production - The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above - The budget which is set slight lower than the sales forecast is classified as ___________?
A. raw material budgeting
B. product budgeting
C. sales budget
D. quota system - In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the aboveSubmitted by: Rashid Mehmood
- The combination consists average past sales and most recent sales are ______________?
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising
