In BCG growth share matrix, the horizontal axis represents?

Related Mcqs:

1. In growth-share matrix, the vertical axis represents?

   A. Business portfolio
   B. Relative market share
   C. Market growth rate
   D. Both a and b

2. In growth-share matrix, the high growth and high share SBU’s are considered as?

   A. Stars
   B. Cash Cows
   C. Question marks
   D. Dogs

3. The growth share matrix divides SBU’s in

   A. 2 types
   B. 3 types
   C. 4 types
   D. 5 types

4. The sales forecast is graphically shown, the horizontal axis shows _________?

   A. raw material cost
   B. production
   C. sales
   D. marketing effort

5. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

6. The strategic business unit with low market share and high market growth is considered as?

   A. Cash Cows
   B. Stars
   C. Dogs
   D. Question marks

7. The SBU’s of a company with low market share and growth rate are considered in?

   A. Stars
   B. Dogs
   C. Cash Cows
   D. Question marks

8. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

   A. raw material exporting economies
   B. subsistence economies
   C. emerging economies
   D. industrial economies

9. If sales forecast graphically shown, the vertical axis shows ___________?

   A. sales
   B. marketing effort
   C. raw material cost
   D. production

10. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

    A. optional product pricing
    B. skimming pricing
    C. penetration pricing
    D. captive product pricing