A. desirability
B. deliverability
C. differentiability
D. feasibility
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Related Mcqs:
- In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
- A. presence B. brand relevance C. performance D. advantage...
- The brand which is result of extension in brand or sub-brand is classified as __________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
- A. visual mantra B. branding mantra C. legitimate mantra D. straddle mantra...
- The brand association which can be made with the personal relevance is classified as _________?
- A. differentiability B. feasibility C. desirability D. deliverability...
- The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
- A. desirability B. deliverability C. differentiability D. feasibility...
- The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
- A. word associations B. sentence associations C. Company associations D. brand associations...
- In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
- A. communication B. inspiration C. simplifying D. straddling...
- The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
- A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...
- In marketing, the ‘commitment to goals’ are classified as __________?
- A. quality metrics B. loyalty metrics C. internal marketing metrics D. perceived metrics...
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