The three main ways to convey brand’s category membership are classified as ________?

Related Mcqs:

1. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

2. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

3. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

   A. need recognition
   B. information search
   C. evaluation of alternatives
   D. both b and c

4. The positioning statement must state the category of brands and its?

   A. points of differences
   B. price
   C. place
   D. distribution channel

5. The consumers who remain loyal to two or three brands are classified as _______?

   A. split loyal
   B. switchers
   C. shifting loyal
   D. hard-core loyal

6. The relatively high priced brands offer by company are classified as ________?

   A. low end prestige
   B. high end prestige
   C. open end prestige
   D. close end prestige

7. The drivers that differentiate and identify the brands are classified as ________?

   A. brand elements
   B. brand emotions
   C. brand conversation
   D. brand judgments

8. In branding, when two or more well perceived brands collaborate together to market product is classified as ________?

   A. co-branding
   B. mix branding
   C. optional branding
   D. line fill branding

9. The brand attributes associations that are not unique but similar to some other brands are classified as __________?

   A. points of disparity
   B. points of parity
   C. points of difference
   D. similar attributes

10. The concept of viewing brands as belief complexed system is classified as __________?

    A. threaten branding
    B. potential branding
    C. primal branding
    D. strength branding