A. announcing category benefits
B. comparing to examples
C. relying product description
D. all of the above
Related Mcqs:
- The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - The positioning statement must state the category of brands and its?
A. points of differences
B. price
C. place
D. distribution channel - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The drivers that differentiate and identify the brands are classified as ________?
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes - The concept of viewing brands as belief complexed system is classified as __________?
A. threaten branding
B. potential branding
C. primal branding
D. strength branding